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The School for Improvisational Music (SIM) •

As an aspiring jazz musician, I was drawn to this project. Not only would I get a chance to work with some contemporary jazz heavyweights like Ravi Coltrane and Ralph Alessi, but also to improve their site and increase the public's awareness of the school. SIM was founded only a few years ago, so it was important to get the word out to aspiring improvisers about its bi-annual seminars.

As webmaster, I overhauled their site, making the page more readable and the content more accessible. In addition, I did search engine strategy for the site, increasing its search results on the various search engines.

I designed an application form and other promotional materials, making the application form that much easier.

The result: SIM received more student applications than ever, and their Summer 2003 workshop is set to be the largest to date.

© Kevin Dolorico, 2003
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