The School for Improvisational
Music (SIM) • www.schoolforimprov.org
As an aspiring jazz musician, I was drawn
to this project. Not only would I get a chance to work with
some contemporary jazz heavyweights like Ravi Coltrane and
Ralph Alessi, but also to improve their site and increase the
public's awareness of the school. SIM was founded only a few
years ago, so it was important to get the word out to aspiring
improvisers about its bi-annual seminars.
As webmaster, I overhauled their site, making
the page more readable and the content more accessible. In
addition, I did search engine strategy for the site, increasing
its search results on the various search engines.
I designed an application form and other promotional
materials, making the application form that much easier.
The result: SIM received more student applications
than ever, and their Summer 2003 workshop is set to be the
largest to date.