InformationWeek Magazine • informationweek.com
In 2001, InformationWeek magazine decided
it was time to redesign their site. I was the person in charge
of making it happen.
At over 2 million hits/month, the site was
already very successful at reaching its audience. The site
hadn't had a major update since 1998, and it was beginning
to show its age.
The objective was to create a modern, expandable
website that could accomodate InformationWeek's large, diverse
Interfacing with a 3rd party design/usability
company, we came up with a new design that was more contemporary,
cleaner, and easier to use.
In total, I designed over 30 page templates
for the website, including interfaces for their online tools,
story layouts, show sites, career pages, and many more.
I also helped rework our email
newsletter strategies, building versions formatted for
text, html, and AvantGo. We cut back on the size of the newsletters,
making them more email-friendly. One tactic used was using
teaser summaries that were linked to the full articles on our
Day to day duties included building informational
charts/graphs based on research data, as well as syncing up
graphic processing with the the print designers.
Awards include the Jesse
Neal Journalism Award for best Website, 2001